Breitling CGA
The Swiss luxury watchmaker has teamed up with the NBA to launch a Chronomat Giannis Antetokoumpo luxury replica watches.
NBA fans unite. The watchmaking industry has just added another sport to its roster that deserves a lot of support. Looking beyond its traditional aviation endeavors, Breitling has set its sights on giant Giannis Antetokoumpo for a new collaborative feat. Meet the Chronomat Giannis Antetokoumpo, or CGA as we’ll affectionately call it on our wrists from now on. It goes without saying that sports and watchmaking work hand in hand every day, driven by precision and performance, but the Milwaukee Bucks star brings an edge to today’s collaborations in the watch industry.
Proving himself to be a playmaker both on and off the court, Giannis is the face of two new models: a 40mm steel Chronomat GMT and a 42mm Chronomat B01 chronograph. Let’s reveal: From the green dial with his initials (for the Bucks, hehe) to the basketball emblem embedded in the chronograph counter (a tiny subdial), there are only 1,750 lucky watches of the GMT model. But in the spirit of Antetokounmpo’s championship triumph, maybe you’ll be lucky enough to find a CGA courtside cheap luxury watches near you.
Further details include a “Geek Freak” signature on the caseback, and the choice to pair the watch with an 18k red gold bracelet or a more comfortable rubber Rouleaux strap. But of course, every sports icon deserves equal greatness, which is why the Swiss watchmaker created a watch to pay tribute to his athletic prowess: the Chronomat B01. The watch is a unique piece, boasting gold Arabic numerals (uncommon for the brand), matched with contrasting chronograph counters and, you guessed it, a green dial.
“Giannis has an incredible personal style and sense of self, and we knew we had to capture that in a watch,” said Breitling CEO Georges Kern. “So our long-time ambassador became a partner who not only brought his aesthetic to the project, but also his indomitable spirit.” It couldn’t be more fitting that Breitling teamed up with Chronomat, a watch that goes beyond timekeeping to fit the wrists of those of us who are pioneering and innovating.
This isn’t just another sports collaboration, however, the league sees the watch industry supporting new voices and diversifying its ambassadors who represent excellence. Sure, his mission is to be a champion, but his goals go far beyond that. Judging by Antetokounmpo’s reputation on and off the court, he has united the next generation of sports stars through his mission to provide kids with the resources he didn’t have growing up. The same is true for Breitling. Sure, the Swiss watchmaker wants to make watches, but those watches need to be meaningful and question the world around us. So if you’re quick to dismiss this as just another brand-talent partnership, you’d be wrong. It’s a sign of a watch brand taking its cultural impact seriously and taking its reputation to greater heights. 6’11 and up.
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